MicroTalks - Treehouse Strategy, Argos Multilingual

Track: Inside Track | IN2 | MICRO TALK |
Thursday, November 2, 2017, 1:30pm – 2:15pm
Held in: Mission City Meeting Room 3
Steve Chu - Treehouse Strategy 
Kimon Fountoukidis - Argos Multilingual 
Gaya Saghatelyan - HubSpot, Inc.
Host: Daniel Goldschmidt

* Internships: Your Best Marketing Tool for Attracting New Talent
Speaker: Gaya Saghatelyan (Lionbridge)
While students and recent graduates often don’t feel ready to enter the professional world, companies struggle to hire and retain good talent. Companies train interns, but rarely calculate the actual return on investment of the program or have specific goals for the internship. Students are equipped with tools to find internships, but are rarely educated on what is needed to make it a successful experience. In this session, we will provide perspectives from both the company and the student on how to build a strong case for internship programs within your organization, and how an intern can become a window into academic partnerships.
Takeaways:  Attendees will learn what factors and how to weigh them when considering whether to invest in sales versus marketing.

* How Do I Grow? M&A vs. Organic for Small and Mid-sized LSPs
Speaker: Kimon Fountoukidis (Argos Multilingual)
Want to grow your business? Most language service providers (LSPs) struggle with generating new business and growing business with their existing clients. Join us as we talk about a journey from a small single-language supplier in Poland to a $15 million company with offices in the United States and Europe. We will reveal what worked and what didn’t and discuss why we believe that “opportunistic mergers and acquisitions (M&As)” should be a part of every LSP’s growth strategy.
Takeaways:  Attendees will get an understanding of the return on investment of M&As; learn about the pitfalls of organic growth; and we will stimulate owners as to how to grow their business.

* Do You Invest in Sales or Marketing?
Speaker: Steve Chu (Treehouse Strategy)
In this MicroTalk we will discuss the decision-making process, the cost and benefits, and trade-offs for language companies to invest in sales versus marketing. Faced with a strict budget, language companies find themselves in a zero-sum situation of deciding whether to spend on sales or marketing. We will survey several options that one language service provider explored.
Takeaways:  Attendees will learn which factors to consider and how to weigh them when considering whether to invest in sales versus marketing.