Planning a Global Content Strategy

Track: Content Management | CM8 |
同声传译 – Simultaneous Interpretation
Thursday, March 2, 2017, 3:45pm – 4:30pm
Held in: Chicago/Miami
Chip Gettinger - SDL Trados
Host: Anne-Marie Colliander Lind

A global content strategy provides your company a solid foundation to tightly manage, automate and integrate information development and translation processes. Product content — typically documentation, help, user guides, release notes and so on — provides relevant information for customers to use your products. Critical for success is to interlock content authored by documentation teams with the translation processes by the localization teams. Companies working with global teams can closely coordinate efforts with product development for more rapid global product releases. Smooth and automated processes requires planning, management and governance across organizations. Investing in key initiatives such as terminology, translation, content management and publishing provides the automation and infrastructure to speed your content to global markets. In this session we will present and discuss emerging best practices and approaches to invest in modular product content to support a global content strategy. Attendees will gain a perspective of how to develop key initiatives with other groups in their company, manage changes within your organization and hear about how other companies are successful with content strategy initiatives.