Scaling Localization at the World’s Top Travel Platform — Q&A

Track: Global Business | GB3 |   Everyone |
Wednesday, June 10, 2026, 3:30pm – 4:15pm
Held in: Pembroke
Presenter:
Mikolaj Szajna - Booking.com
Moderator: Adam Bittlingmayer

In this practical, unpolished Q&A, you’ll hear what the world’s largest travel platform is doing differently to provide a local experience at incredible scale — it’s accessible in 45 languages and booked a billion room nights a year. The localization team contributes to that growth through one of the most advanced localization operations in the industry. We’ll hear the challenges, team, stack and vision, from making painful changes to AI rollouts and the future of personalization.

Key Takeaways:

1. Understanding the operational architecture required to manage 45+ languages at massive scale.

2. Real-world lessons from rolling out AI and personalization in a high-pressure environment.

3. Identifying the cultural and technical shifts needed to transition to a global-first platform.