Unlock Global Growth: Localization Secrets from the Fastest Growing Apps in the World

Track: Global Business | GB6 |
Friday, November 3, 2017, 10:15am – 11:00am
Held in: Mission City Meeting Room 3
Ronald Cummings-John - QAOps/Global App Testing
Host: Iris Orriss

Localization is hard, and with continuous delivery, the pressure is on to release and iterate on products faster. As this speed increases, companies are rethinking how they localize their apps for explosive growth. The race is defined by how quickly you can learn from local markets, competition and find unique issues that block international growth. But, the challenge doesn’t stop there — you still need the teams around you to do their part. Join the author of QAOps: How the right QA can increase your speed, scale and global growth to discover his research on the hacks and tricks of the fastest growing apps in the world and how their localization efforts take them beyond translation.

Takeaways: Attendees will be able to find the one metric that shows their company how critical their work is and lets them know if they’re doing the right activities for international growth; find unique issues that block international growth so they can grow faster in their target markets; and assemble an international growth council so they have a team to back them up and help action the changes.