Every day, billions of people use digital services developed in another country and culture. At this scale, their experience cannot possibly be consistent. The building blocks of content and design are presented in different devices, different contexts of use and sometimes abysmally different perceptions of the same brand or product. As in the ancient art of making a product accessible to international audiences, we understand that effective localization has to be embedded in development processes. At the speed of now, competitive drive moves localization forward into a combination of disciplines: core user experience, deep product strategy and research, and advanced interaction design. In this session we will explore how to integrate both user experience (UX) and localization (L10n) into a healthy and successful globalization process, and explore the opportunities in the future of an industry of content of which design is an integral part.