And Global Design for All: Bringing UX and L10N Together

Home/And Global Design for All: Bringing UX and L10N Together
The corona virus pandemic is weighing on us all now – personally and professionally. The LocWorld team is well and we hope you are, also.
Regarding LocWorld42 in Berlin, we are in negotiations with our conference venue, the InterContinental Berlin, and are forced to wait for further developments in Germany before we can make a definitive announcement. Meanwhile, we are investigating opportunities for a virtual and safely-distant way to get together, network and learn. We promise to let you know more as soon as we can. We ask for your patience and understanding.
And Global Design for All: Bringing UX and L10N Together
Track: Global Business | GB6 |
Friday, June 16, 2017, 10:15am – 11:00am
Held in: Room H1
Presenter:
Alberto Ferreira - dnata (Emirates Holidays)
Host: Aki Ito

Every day, billions of people use digital services developed in another country and culture. At this scale, their experience cannot possibly be consistent. The building blocks of content and design are presented in different devices, different contexts of use and sometimes abysmally different perceptions of the same brand or product. As in the ancient art of making a product accessible to international audiences, we understand that effective localization has to be embedded in development processes. At the speed of now, competitive drive moves localization forward into a combination of disciplines: core user experience, deep product strategy and research, and advanced interaction design. In this session we will explore how to integrate both user experience (UX) and localization (L10n) into a healthy and successful globalization process, and explore the opportunities in the future of an industry of content of which design is an integral part.