And Digital Design for All: Bringing Together UX and L10n in Cross-functional Environments
Track: Global Business | GB6 |
Friday, June 16, 2017, 10:15am – 11:00am
Held in: Room H1
Presenter:
Alberto Ferreira - eDreams ODIGEO
Host: Aki Ito

Every day, billions of people use digital services developed in another country and culture. At this scale, their experience is not consistent. The building blocks of content and design are presented in different devices, different contexts of use and sometimes abysmally different perceptions of the same brand or product. As in the ancient art of making a product accessible to international audiences, we understand that effective localization has to be embedded in development processes. Now, competitive drive moves localization forward into a combination of disciplines: core user experience, deep product strategy and research, and advanced interaction design. In this session we will explore how to integrate both user experience (UX) and localization (L10n) in a healthy and successful globalization process, and point to the future of the industry of specialization and content adaptation.