Customers want information online, freely available and accessible from anywhere. The world is not uniform as information is not constrained by physical boundaries. Customers expect to see information and interact with websites that are culturally meaningful and relevant to them. At the core of this information are the internet and the web content management system used to create and deliver the information. How do you build this global web footprint within a fast paced and evolving enterprise? We will show you how to create and support a fully globalized architecture and infrastructure powering the delivery of information.
Takeaways: How to ingrain globalization end-to-end into the enterprise infrastructure that creates and delivers information to a global audience; creating and incorporating internationalization across the web architecture and into the development life cycle enabling culturally relevant information to reach users on a global scale.