Racing in a Ferrari, chasing monsters, saving the world or simply watching a movie — these are experiences the Xbox One brings to living rooms all over the world. The latest generation of the Microsoft console comes with one distinctly new feature: continuous updates. Every month the system and apps on Xbox One are completely updated and new features and apps are added. These updated happen on a fixed schedule and always sim-ship in all local markets. In this presentation we will highlight how a localization model using onsite translation and managed services provides the agility and flexibility to support the localization of a service.