Nataly Kelly is the Chief Marketing Officer at Zappi, where she leads the global marketing strategy to drive awareness and demand for its consumer insights platform. A seasoned business leader and international marketing expert, she brings decades of experience helping companies scale and expand globally.
Before joining Zappi, Nataly spent nearly a decade at HubSpot in executive roles including VP of Marketing, International Operations and Strategy, and Localization. She played a key role in the company’s global expansion and also held leadership positions at Smartling and CSA Research.
Nataly is a recognized thought leader in international marketing and global business. She is a longtime contributor to Harvard Business Review and writes regularly for Forbes and leading marketing trade publications. She also serves as an Adjunct Professor at the Middlebury Institute of International Studies and is the author of Take Your Company Global, as well as the co-author of Brand Global, Adapt Local.
Her work has earned recognition from LinkedIn’s CMO 50 list (2024), Pavilion’s Top 50 CMOs to Watch (2025), and Remote’s Work Influencers list (2022). When Nataly is not helping tech companies achieve global scale, you can find her exploring new cultures with her husband and two daughters.
