Rafaëla Ellensburg is a Content Engineering Consultant and founder of The Content Engineering Agency, specializing in content architecture, linked data, and semantic infrastructure. With over a decade of experience in e-commerce, omnichannel content strategy, and MarTech integration, she helps organizations structure content so AI can traverse meaning—not just retrieve files.
Her work sits at the intersection of metadata, domain modeling, and knowledge graph architecture. She developed the PRISMAS™ framework for scalable, context-rich content systems and has spoken at World IA Day London 2026.
Rafaëla brings a multidisciplinary perspective on how structured content enables AI to co-create meaningfully across global audiences.
