A new era of computing — The Cognitive Era — is taking shape right now. It promises monumental change — altering forever the way we create, manage and deliver content. Over the next two decades cognitive computing will radically transform every aspect of content production. It will change the way human beings around the globe live and work. It will change the way businesses solve problems and make decisions. And, it will provide us with powerful new methods of working faster, better and smarter. The Cognitive Era is not science fiction. It’s science fact, and it’s here today. In this session we will share a personal story designed to help you understand the need for us to augment our multichannel, single-source publishing and content management capabilities and empower us to produce better content at scale. You’ll learn how harnessing powerful cognitive technologies — and connecting existing services together — will change our relationship with tools, moving from a world in which software helps us do work, to a world in which software does that work for us.