Continuous Delivery for Localizing Marketing Content

Track: Content Management | CM1 |
Thursday, June 15, 2017, 9:00am – 9:45am
Held in: Room H3
Presenter:
Nani Ratnawati - LinkedIn
Host: Scott Abel

Localizing marketing content has its unique challenges: review process between translators and marketers in multiple countries; managing workflows and relationships among content creators, in-country marketing and localization; content management and repository accessible by internal and external parties; and measuring success of digital marketing activities. In this presentation we will address each of those challenges. Attendees will gain practical tips on how to set up repeatable processes so they can deliver projects seamlessly and how to develop relationships with marketing teams to ensure successful campaigns and collaboration.

Takeaways: Attendees will learn how to apply continuous delivery practices in localizing marketing content and how to develop relationships with marketing teams to ensure successful marketing campaigns and cross-functional collaboration.