Data-driven Globalization: Aligning Translation Metrics with Content ROI and Customer Experience
Track: Advanced Localization Management | AL6 |
Friday, June 16, 2017, 10:15am – 11:00am
Held in: Room F
Mario Bergantiños - Electronic Arts
Chris Dell -
Benjamin Esch - Legacy Starwood Hotels & Resorts
Erik Vogt - TELUS International
Moderator: Konstantin Dranch
Translation cost and quality data are relatively easy to obtain today. The next challenge is to connect translation metrics with business performance and customer experience. During this session we will bring together globalization managers who track and predict return on investment (ROI) of translated content, and build automation that responds to changes in the data.
Takeaways: Attendees will hear about the most useful metrics for a globalization team; how to align localization with the company’s success; prioritize content for localization based on expected ROI; examples of automation triggered by data; and predictive analytics in translation.