Global Search, The World Beyond Google

Track: Global Business | GB4A | SPLIT SESSION |
同声传译 – Simultaneous Interpretation
Tuesday, April 14, 2015, 3:15pm – 4:00pm
Held in: Paris Ballroom
Aoife McIlraith - Lionbridge Technologies
Host: Donna Parrish

Global search and content discoverability is a critical business function; ensuring that your brand and content can be found online in local markets goes beyond great localization. For brands that are present in Asia-Pacific markets, the search landscape is not dominated by Google. Critical markets such as China have a very different search landscape where Baidu and Qihoo 360 are the dominant engines and where organic search is merged with paid search. It is critical that brands fully understand and embrace these platforms and develop very specific strategies for these markets.