Aoife McIlraith has been working in digital marketing for over 16 years and is a global expert on search, currently consulting with Lionbridge’s global clients on their global search on content strategies. Her expertise comes from a deep understanding of digital channels, user engagement aligned to global requirements. Aoife is also a qualified programmer and developer providing a rare combination of digital marketing and technology skills that provide a 360 degree view of the digital landscape. Aoife’s first job was in localization working for European Language Translations and over the past 20 plus years she has come full circle back with Lionbridge.