Gender in Localization: Making Your Content More Inclusive

Track: Content Strategy | CS5 |
Friday, October 28, 2016, 9:00am – 9:45am
Held in: Mont-Royal/Hampstead/Côte St-Luc
Presenter:
Isabela Pedrosa
Host: Scott Abel

Women represent 51% of the global population. When localizing for several countries, we tend to use the masculine form to address all genders or to modify the sentence attempting to get a neutral tone. By opting to the masculine, this 51% is left aside. The objective in this presentation is to discuss difficulties, issues and changes needed to ensure our content is as inclusive as is practical.

Takeaways: Statistics on gender, worldwide; the imperative to consider gender from the beginning in all projects; and how to have a more inclusive localization (to all genders).