Inside the Mind of Translation Buyers


Track: Language Service Providers | LSP6 |
Friday, June 10, 2016, 7:00pm – 8:00pm
Held in: Wicklow Meeting Room 2
Presenter:
Rebecca Ray - CSA Research

In this data-packed session, we will share findings and recommendations based on CSA Research’s confidential, in-depth interviews and surveys of more than 100 buyers of language services. Learn how enterprises secure funds for language services, distribute the work among language service providers and evaluate relationships with their vendors. Attendees will benefit from primary quantitative and qualitative research data and insights that will help them more closely align their offerings, sales strategies and client service models with customer requirements.