Innovation for the Next Billion: How Serving the Underserved Drives Technological Progress

Track: Keynote | K1 |
同声传译 – Simultaneous Interpretation
Tuesday, April 14, 2015, 11:30am – 12:45pm
Held in: Grand Ballroom II
Kaiser Kuo - Baidu

China’s internet companies straddle two very different markets: the relatively prosperous and developed cities of the eastern seaboard, and the lower-tier cities and hinterland provinces. With one foot in each of these starkly contrasting markets, Chinese tech companies have learned valuable lessons about how hyper-localization and serving the needs of traditionally underserved people can actually be a tremendous impetus for innovation. As the speaker will argue, these lessons have broad applicability far beyond China.