Measuring What Matters — Localization Metrics and KPIs in Practice

Track: Advanced Localization Management | AL2 |
Thursday, October 15, 2015, 1:30pm – 2:15pm
Held in: Mission City Meeting Room 2
Presenters:
Jennifer Johnson - Autodesk, Inc. 
Daniel Sullivan - GitLab 
Erik Vogt - Vogt Strategy
Host: Jennifer Johnson

In the absence of established industry standards, organizations measure the success of their localization programs in different ways. This panel discussion will bring together localization managers from various organizations to discuss what metrics and key performance indicators (KPIs) they use to measure the performance and the business impact of their localization operations. The panelists will tackle operational as well as business metrics, showing what numbers they use to support the case for localization to their internal stakeholders. They will discuss what data are important, how to obtain and visualize them and how to construct effective localization dashboards. They will also show what metrics to use in various types of organizations, in terms of their scale, industry, culture and localization maturity.

Takeaways: Attendees will get an understanding how various types of organizations measure the success of their localization programs; how the metrics they use change over time and with growing localization maturity; what the key data to track are and how to construct effective localization dashboards.