Secrets to Measuring Content Performance

Track: Content Management | CM5 |
Friday, November 3, 2017, 9:00am – 9:45am
Held in: Mission City Meeting Room 1
Presenter:
Colleen Jones - Content Science
Host: Scott Abel

Does your content work? Is it effective? How can you tell? Those questions sound simple but you might find them difficult and frustrating to answer. You’re not alone. Of the content leaders we recently surveyed, 63% said their teams do not evaluate content effectiveness or success. In this session we will help you stop feeling frustrated and start getting answers.

Takeaways: Attendees will learn about an approach to plan content measurement, even if you’re not a numbers person; why vanity metrics don’t matter; what a content key performance indicator matrix is and why you need one; and examples of useful content measurements.