Secrets to Measuring Content Performance

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Secrets to Measuring Content Performance
Track: Content Management | CM5 |
Friday, November 3, 2017, 9:00am – 9:45am
Held in: Mission City Meeting Room 1
Colleen Jones - Content Science
Host: Scott Abel

Does your content work? Is it effective? How can you tell? Those questions sound simple but you might find them difficult and frustrating to answer. You’re not alone. Of the content leaders we recently surveyed, 63% said their teams do not evaluate content effectiveness or success. In this session we will help you stop feeling frustrated and start getting answers.

Takeaways: Attendees will learn about an approach to plan content measurement, even if you’re not a numbers person; why vanity metrics don’t matter; what a content key performance indicator matrix is and why you need one; and examples of useful content measurements.