Africa is an exciting yet complex frontier for language technology and localization, with over 2,000 languages spoken across 54 countries. Join us for an insightful session featuring industry leaders from the African Languages Lab and Canva as they share valuable lessons learned from their experiences in African language localization.

Using real-world case studies and practical frameworks, we will examine how global companies can authentically enter the African market while navigating unique linguistic, technical, and cultural challenges. Discover how we approach localization beyond mere translation, including sourcing authentic African imagery and fostering trust with local communities. Discover how innovations in AI are creating new pathways to scale across the continent’s diverse language landscape.

Whether you are considering expanding into Africa or already operating in the region, this session will provide actionable strategies for creating products that genuinely resonate with African users while avoiding common pitfalls that can hinder even well-intentioned efforts.

1. Navigate the Complexity with Confidence: Gain a clear understanding of Africa’s linguistic landscape. Learn proven strategies for prioritizing markets, selecting languages, and building local expertise. Avoid the common pitfall of defaulting to English-only approaches.
2. Transform Challenges into Competitive Advantages: Discover how to address technical challenges such as data scarcity, font support, and infrastructure limitations. Leverage AI and strategic partnerships to achieve scale without compromising quality or cultural authenticity.
3. Build for Impact, Not Just Monetization: Understand our approach to “winning hearts” in African markets through culturally relevant imagery, community partnerships, and digital empowerment initiatives. Recognize that sustainable success comes from creating genuine value for local communities.