User Engagement Cycle: Using Your Community to Drive Organic Localized Content

Track: Advanced Localization Management | AL5 |
Friday, October 28, 2016, 9:00am – 9:45am
Held in: Westmount
Maryam Aly - Foursquare 
Victoria Ugarte - Foursquare
Host: Karen Combe

We believe that every company can improve global customer engagement by leveraging their passionate international user base. At Foursquare, we power localized exploration for our real world adventurers by leveraging our user-generated content in what we call the user engagement cycle. In this session, we will explain how we collaborate with our international community to create hyperlocal experiences by defining the steps between gathering our user-generated content and increasing our global user engagement.

Takeaways: Attendees will learn about the existence of the user engagement cycle that drives an increase in engagement with your company and brand: user community generates content, community controls quality, company creates tech to leverage quality content, tech surfaces unique experiences, community engagement increases.