Beatriz Verdasco

Head of International B2C Localization

Trendyol Group

Beatriz Verdasco has been in internationalization and localization for over 16 years and has 10+ years of experience leading multicultural and multidisciplinary global teams that multiply growth by bringing digital products to international audiences. She leads localization and global readiness at Trendyol Group, the largest eCommerce company in Turkey and the most valuable private internet company in the EMEA region. Bea is passionate about the combined power of technology and languages to create authentic, inclusive experiences for people across cultures and geographical borders.