Catharina Pawella is in charge of user interface content for eBay in Germany, Austria and Switzerland. Her team is involved at the design phase and during localization to enable an engaging user experience that meets local requirements. Catharina’s team also manages content for product education and product marketing complementing the customer experience. She has worked with content for 20 years and today her focus lies on developing processes and technology to enable great content globally and at scale. Catharina is an agile enthusiast, a certified usability consultant and leads the German chapter of Women in Localization.
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