Conchita Laguardia is a localization specialist with over 20 years of experience in the industry. She started her career as a technical linguist in software localization before upskilling with computer science and math studies and then moving to localization engineering and technical project management. She focuses on automation and language tech integration in localization and content creation workflows. She enjoys researching, hands-on prototyping, and leading the implementation of creative solutions to integration, interoperability, and automation challenges.