For over the past two years, Cristina Farelo Lanseros has been the localization project manager at eDreams ODIGEO, where she has established a steady localization process from scratch and currently works toward continuous optimization through task automation, tool enhancement and evangelization. One of her main objectives is spreading the word on the importance of a proper localization workflow, working closely with different stakeholders (user experiencers, developers, program operators, engineers and so on), and sharing knowledge and experience with other localization professionals. Cristina is passionate about what she does and, as an eager traveler, enjoys working in the travel industry, not forgetting her passion for subtitling and dubbing.