Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce Saunders brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, chatbots, artificial intelligence, cognitive systems, customer experience platforms and digital maturity. [A] operates in the US, Mexico and Latin America and serves large corporations, governments, associations, non-governmental organizations and other complex institutions.
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