Tito Colon

Head of Multicultural Marketing

Aetna

Tito Colon is the senior director, head of multicultural marketing at Aetna Inc., one of the nation’s leading diversified health care benefits companies, serving an estimated 44 million people. With over 18 years in providing strategic leadership and transformative insights, Tito positions Aetna to target profitable multicultural growth opportunities in an evolving health care insurance marketplace. To support an authentic market presence, he is also responsible for enterprise language capabilities across print, digital and voice. Tito holds a BS in business management from Westfield State College and resides in Atlanta, Georgia.