Joy Chang is senior content strategist at Alibaba Group. She works on content strategy and management for AliExpress, Alibaba’s main cross-border business-to-consumer business. Joy is tasked with improving the localization processes and user experience using the latest tools and technologies while managing the overall brand voice and tone for both user and seller facing content. Prior to joining Alibaba, she worked for over three years at CFE Media & CFE Technology, a business-to-business ad-tech solution firm in Chicago. Joy has a master’s degree in journalism and mass communications from the University of Iowa. She is an avid learner in human-computer interactions and new content technologies.
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