Kevin Nichols is an award-winning thought leader, digital industry expert, and author with more than 24 years of professional experience. He was a key contributor to creating the Massachusetts Institute of Technology (MIT) OpenCourseWare project, a web-based collection of university course content open and available to anyone with a connection to the internet. Kevin grew one of the largest content strategy teams globally at SapientNitro and has worked to solve complicated content challenges for dozens of global brands. At AvenueCX, he takes his passion for content and works with international brands to improve their overall content and customer experiences. He is the author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of the Content Strategy Alliance Best Practices initiative. He serves as the personalization wrangler for The Content Wrangler.
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