A passionate linguist at heart and a language industry advocate, Kay Meinertz has a solid track record of 20+ years in translation, language mediation, multilingual brand communications and training. Formerly Ralph Lauren’s translation and localization manager for Europe, she consults with key individuals from project and management teams at established and startup firms on localization processes and cultural customization. Content marketing topics include transcreation, linguistic quality, development and management of brand terminology. Kay is industry-certified in global digital marketing and localization by The Localization Institute and holds an MA in communication science, organizational psychology and psycholinguistics from the LMU University of Munich.