Part of Red Hat’s content team, Leigh Blaylock leads marketing content governance and globalization efforts. Her team is currently focused on making processes more efficient and content performance transparent. They are working across the company to provide marketing content analysis — with a focus on content scoring and return on investment — and an on-going content audit. The team also works with representatives from APAC, EMEA and LATAM to identify and prioritize content translation and localization needs — focusing on quality, process and cost.