Linda Russheim is the founder of HT Financial Marketing, specialists in financial marketing providing impactful innovative and cost-effective end-to-end marketing solutions for the investment and savings industry. She has 18 years of experience in the financial services industry, with 12 years at Mercer Investments, becoming the global head of marketing for the last five years. Linda has extensive experience in working with clients in marketing transformation, marketing automation, business plans, budgeting, branding, messaging, events and event series, websites, digital (including social media) marketing, SEO, press, integrated campaigns and managing teams.