Maja Nebes

Marketing Localization Program Manager

ServiceNow

Maja Nebes is a Marketing Localization Program Manager at ServiceNow, based in Vienna, Austria, specializing in bridging human expertise and AI-driven automation to deliver culturally relevant, high-quality global content. With extensive experience leading cross-functional localization programs, she builds internal AI capabilities that redefine how localization teams operate at scale and challenge traditional localization models without sacrificing quality. Her most recent work explores what happens when core localization processes are handed over to AI—and which human steps are actually worth keeping.