Massimo Ghislandi joined SDL in 2006 to manage marketing activities for the translation productivity business unit that was formed after the acquisition of Trados. Under his leadership, SDL drives a product and commercial transformation that combines on-premise and cloud capabilities to deliver the most advanced hybrid solution for translation productivity. Massimo has expanded his role and leads a large sales and marketing team with a focus on building collaboration with every part of SDL to drive the business further. He has a strong background in sales, revenue-focused marketing, lead generation and driving growth within multinational environments. In the past decade at SDL, Massimo has gained a deep understanding of the localization industry and how technology can help companies with their global content challenges. He has over 20 years’ experience working in international sales and marketing roles for engineering and technology companies. Before joining SDL, Massimo worked for Avery Dennison, ITT Corporation and Acterna (now JDSU).