Michael Cárdenas is president/founder of Local Concept, an international corporation with 31 years’ experience (that’s over 200 in dog years!) in the localization industry. Michael, who has a JD, has taken Local Concept from a small translation company to a full-service content management solution corporation servicing clients worldwide. He has been an active member of the Computer and Electronics Marketing Association, the San Diego Software Industry Council, the American Translators Association and the American Advertising Federation. Michael is a frequent speaker at international conferences, government agencies and universities. He travels the globe addressing best practices in the localization industry.