Morana is a Croatian-born Berlin-based localization, content and UX professional. She has spent the past 14 years working as a manager and leader in the tech industry, building up localization, content and UX teams and processes while working on lean and efficient workflows. She loves to talk about why building products with great user experience is important, what good localization really means, why storytelling is the most underrated skill in business, empowering women in leadership, and how businesses and individuals can apply systems thinking and holistic approach for growth and scale.