Sandy Diao is the director of strategic programs at Indiegogo, where she helps entrepreneurs launch their new products to market through crowdfunding. She works with technology and design entrepreneurs to overcome business challenges such as marketing, manufacturing and product development in order to hit their funding goals and deliver their products. Asia is now one of Indiegogo’s fastest growing markets, and Sandy helps these companies localize their marketing in different areas, from copywriting to product positioning. Prior to joining Indiegogo, she led the global expansion for a China-based consumer electronics company, where she helped to build the customer support, digital marketing, sales and operations teams. Sandy started her career as the first member of Pinterest’s business operations team. There, she managed thousands of Pinterest’s first advertising clients, and used early learnings to help mold its cost-per-click auction platform from scratch. Sandy has a degree from UC Berkeley’s Haas School of Business.
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