Sarah Blystad is the head of localization at Schibsted, based in Oslo, Norway. With over 15 years of experience in the industry, she specializes in creating localization programs for tech companies, leading localization departments, and developing global growth and market entry strategies. Sarah also works as a globalization and localization consultant for tech startups and scaleups, advising them on how to set up localization programs including tools, technology, and best practices as she guides them through the global expansion process.