Sarah Weise is the CEO of award-winning marketing research agency Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, she has been a guide to hundreds of leading brands including Google, IBM, Citibank, Mikimoto, and PBS. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University’s McDonough School of Business, and speaks at conferences and corporate events worldwide.