Sonia has held leadership roles at startups and global companies—including LinkedIn, GoPro, Square, and Zynga—where she scaled operations and led globalization strategies that elevated brand, product, and content experiences worldwide, delivering measurable impact. With extensive experience leading teams across the Americas, Europe, and Asia, and a passion for culture and technology, she is a trusted advisor on global growth, AI adoption, and innovation acceleration. Known for her strategic acumen and global perspective, Sonia is a frequent contributor to localization conferences, roundtables and forums.