As the senior director of globalization at GoPro, Sonia Oliveira is responsible for all aspects of product and messaging adaptation aligned with an international strategy to maximize global growth. Her department focuses on key business functions including marketing, firmware, software, customer support and media localization. As an experienced professional in the industry, Sonia has spent most of her career in leadership positions at startups and well-established companies including Siebel (Oracle), Adobe and Zynga where she built and scaled highly productive teams to reach continuous and simultaneous delivery in multiple languages and platforms. She has led all aspects of the localization cycle including engineering, testing, program management and vendor management with distributed teams in the US, Europe and Asia. Sonia has been a frequent participant in localization conferences, round tables and forum discussions. She is fluent in Portuguese, English, Spanish and French and holds a BA in translation and interpretation and an MA in international relations.
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