Tamara Fruehsorger is a PhD student at the University of Vienna, Austria, in the Department of Communications with a doctoral thesis called “Intercultural Communication Focused on the Color Adoption for the Advertising of the German Car Companies in China.” Her research interest includes intercultural differences between China and Europe and consideration of the ad development over time. Tamara completed two MA degrees from Friedrich-Alexander-University, Bavaria, Germany and the National University of Kiev, Ukraine. She has been living in Beijing for observational research since 2012.
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