Tiffany Vela is the worldwide rich media services lead for HP ACG, Hewlett-Packard’s language and content services organization. In this role, she helped to pioneer the process of content transformation, ultimately developing a rich media services delivery team. The team now delivers graphics, animation, video and eLearning. Tiffany is responsible for developing and promoting HP ACG’s rich media services, as well as managing the worldwide team’s tools and processes. She has over 20 years of experience in software development, localization and rich media, and has worked in the United States and France.