Wada’a Fahel is a seasoned professional with over twenty years of expertise in international business, GTM, global content, global sourcing, digital transformation, and localization. Wada’a currently owns and drives global engagement – localization strategy and ops for Zendesk. With centers of operations excellence strategically positioned in the U.S., London, and Singapore, Wada’a spearheads a team dedicated to delivering the “last mile” of hyper-local content seamlessly across the entire customer journey on a global scale. Prior to Zendesk, Wada’a’s impact was particularly pronounced during her eight-year tenure with Harley-Davidson. Notably, she spearheaded the establishment of the globalization division, earning prestigious awards along the way. Wada’a’s journey is a testament to her ability to turn challenges into opportunities and drive transformative success on a global stage.