Content Strategy in an Augmented Reality World

Track: Content Strategy | CS1 |
Thursday, October 15, 2015, 9:00am – 9:45am
Held in: Mission City Meeting Room 1
Charles Cooper - The Rockley Group Inc.
Host: Scott Abel

The world of content creation has come a long way in a short time. It’s only taken a few years to switch from paper to smartphones. We’re beginning to see a world where we don’t have to view information on a handheld tablet, phone or watch. Augmented reality (AR) and virtual reality (VR) are beginning to make inroads into the market — Google Glass notwithstanding. Our content must change to work properly on these new platforms. Join us as we explain how you can design or update your content and localization strategy to take advantage of VR and AR in the real world.

Takeaways: Attendees will learn how AR and VR affect content perception; how they mandate new methods and strategies to make effective use of limited viewable area and device capabilities; and what those strategies are.