Do Personas Work in a Global Marketplace?

Track: Content Strategy | CS7 |
Friday, October 16, 2015, 2:15pm – 3:00pm
Held in: Mission City Meeting Room 1
Presenter:
Val Swisher - Content Rules, Inc.
Host: Scott Abel

A persona is a representation of your ideal customer. Personas are used to help you create content that matches your ideal customer’s needs and expectations. If personas are generalizations about ideal customers, how useful are they for creating global content? How can we create personas that account for cultural differences in the ideal buyer? In this session, we will discuss personas and their value for global content. We will also examine Hofstede’s cultural dimensions and talk about how you can apply them when developing global content.