While social and mobile media hold many insights to clients, most of them aren’t English-speaking users. The ability to link the two together to acquire better market intelligence becomes a key differentiator. In this session we will show you how to acquire high-level knowledge of the data feed from Twitter and normalize the input in English by invoking Watson machine translation services in Bluemix. One can then perform additional analytics to better understand the trends from all client bases worldwide.
Rapid Translation and Twitter: Crunching the Hunger in Understanding Your Digital Data