Hacking the Localization Thinking into Startups - Uber, Box, Salesforce

Track: Preconference | P07 |
Wednesday, November 1, 2017, 1:30pm – 5:00pm
Held in: San Thomas
Sasan Banava - Uber 
Daniel Goldschmidt - LocWorld 
Shaun Kelly - Box 
Brian McConnell - Notion 
Oleksandr Pysaryuk 
Cornelia Sittel - Salesforce.com 
Jee Yi - Box

In this workshop, we will focus on localization in the context of any small, fast-growing startup-like company that is just entering or planning to expand further into new local markets. Participants will learn about things a startup needs to do early to prepare its product for global users. We will also focus on use cases from real life. There will be special guest appearances from experts who will share stories, expertise and answer questions. The following subjects will be covered:

  • Introduction into the world of startups (incubators, pitches, venture capital, growth, exit and so on)
  • Deciding to localize and winning executive support
  • Setting up a localization function in a startup company
  • The importance of international product management
  • Preparing the product for localization even when there is no plan to localize
    • Hacking localization thinking into engineering and design
    • Using localization tools for user interface/user experience
  • Hacking localization with recruiting and localizing for local markets