HP Case Study: Engaging Your Audience with Global-ready Rich Media

Track: Content Strategy | CS8 |
Friday, October 16, 2015, 3:30pm – 4:15pm
Held in: Mission City Meeting Room 1
Kris Burlington - HP 
Tiffany Vela - HP
Host: Scott Abel

In this presentation, we will share the benefits of enriching your content and how rich content can be globally adapted. We will cover the process for converting your existing content and the strategies and standards for ensuring that content is reusable and well-prepared for localization. Finally, we will discuss the process for easily localizing rich content such as audio and video files, using automated and scalable methods. We will share a case study demonstrating these methods in practice.

Takeaways: Attendees will get answers to questions such as: Why should I migrate to rich (multimedia/audio/video) content? How do I make the transition? How can I do this efficiently, saving time and money?