Global digitization is disrupting how we conceive new business models and is transforming the information ecosystem for products and services. Businesses must act quickly in order to respond to changing market demands. Translation is no exception as digital content is created constantly and around the clock. The ability to translate digital information quickly (in minutes versus hours and days) will enable companies to beat their competition and get ahead faster in global markets. Mobile translation will be a game-changing solution to localization industry needs. Mobile translation allows translators to get notifications instantly and to immediately begin translating anywhere and anytime, all from their smartphone, delivering true just-in-time solutions.
Takeaways: The world needs just-in-time translation for the new digital content (such as social media, blogs, press releases, user generated content, customer supports) that businesses now need, and mobile translation is our best bet for disrupting the traditional localization model.